Yahoo Launches Yahoo Web Analytics
Wednesday, October 22nd, 2008 by Cécile Lhémery
On October 8, Yahoo! unveiled its brand new tool to measure website audience and advertising campaign performance: “Yahoo Web Analytics.” Most web marketers had been expecting this new tool ever since Yahoo! bought IndexTools, a Hungarian audience measuring software editor, 6 months ago.
Yahoo Web Analytics allows advertisers to precisely calculate the return on investment of their SEO, sponsored links (keywords purchased in auctions), or banner campaigns. The aim is to be able to follow the audience in real time (graphs on page views, traffic sources, viewing time, etc. are all available) in order to draw conclusions on campaign performance and to adapt web marketing actions. Yahoo Web Analytics not only uses Yahoo data, but also Google and MSN. (more…)
