Posts Tagged ‘SEM’

These days, the financial industry isn’t the only one with self-destructive behavior during our time of crisis. The online search industry (search engines and SEM agencies) know all too well which behaviors are likely to wreak havoc in the future. For example, the practices of search engines like Ask.com that buy Google AdWords in order to generate traffic, or SEM conferences that promise to, in a matter of hours, explain all the ins and outs of the profession, or the lack of ethics of some SEM agencies that promise exceptional results fast, could be the downfall of the industry. (more…)