Worldwide Search Engine Visibility
Friday, December 12th, 2008 by Nicolas Oliveau
Brands with a presence in several markets are confronted with a serious problem: one website, several languages. Translating a website can be expensive, but ensuring strong visibility in each language might cost you even more! We say languages, not markets, because with the same language you can often reach several different markets; for example, with French, you can reach the Belgian, French, and Senegalese markets, and with Spanish you can reach the Spanish and Latin American markets.
How do you go about referencing a website for a brand that is present in 30 countries?
