Obama, McCain And The Google Adwords Fight
Tuesday, September 30th, 2008 by Federico Lomartire
Search engines are playing an ever greater role in the race for the White House. Google in particular has been the object of Barack Obama’s and John McCain’s attention. Both presidential candidates have been spending millions of dollars on Google’s advertising product Google Adwords. This program uses keywords to bring targeted ads to web users searching for specific information. When a web user types a search keyword into Google, ads that match the user’s search appear at the top right side of the search results page. For example: over the past few weeks, Americans have been worried about the financial crisis (you’ll surely have heard about the bankruptcy of the giant financial services firm Lehmann brothers – it was the largest bankruptcy in US history). Consequently, many Americans have been searching for “economic crisis” in Google News.
