Google is Once Again Off the Radar of Many Brands!
Monday, October 13th, 2008 by Nicolas Oliveau
It is surprising to see that in 2008, despite the incredible role that the Internet plays for brands, many of them are careless with respect to their actions (or inactions) vis-à-vis search engines and, particularly, SEO (for Search Engine Optimization).
There are three main types of businesses that commit these S.E.O. “no-nos.” The first and most frequent type are the businesses that have never taken the time to become interested in the power of search engines. One example is that of French tutoring pioneer Cours Legendre (started in 1957) which has seen itself lose part of its market share to Acadomia, which in just a few years has become the largest academic tutoring service in France. (more…)
