Have you had enough of classic, simple search engines? Do classic lists of search results bore you?
In case you hadn’t realized, there are alternatives. New, so called 3D search engines are making their debut on the web.
In his excellent article, our colleague Aurélien told you about the 3D search engine Redzee. Today I will introduce you to Redzee’s current competitors: Searchcube, Tafiti, Tkaap/Galaxy and Spacetime.
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Yesterday, it became official: Google renounced the planned search-ad deal with Yahoo!. The search engine wishes to avoid the probably expensive legal procedure necessary to convince skeptical government regulators and advertisers that this partnership would not endanger the competition. (more…)
Google and the WPP Group have just announced the launch of a new research program “to improve understanding and practices in online marketing, and to better understand the relationship between online and offline media.”
The Google and WPP Marketing Research Awards Program will support a dozen research projects costing between $50,000 and $70,000 each. The proposed topics are centered around 3 fields: online and offline media interaction, relevance and effectiveness measurement, audience types and engagement. (more…)
Nowadays, typosquatters do not work only for themselves. Their activity often leads to a new category of services derived from their “profession.” Companies that protect brands, like we do, would certainly have less to do if typosquatters renounced their business and gave the squatted domain names back to their rightful owners.
But this is not the biggest source of revenue these web squatters create. Guess who profits most from typosquatting? Google, one of the web giants par excellence. (more…)
… you haven’t forgotten SUN Microsystem’s slogan from the late 90s, have you?
With extension liberalization, ICANN is aiming to let you become both the owner and the registry of your own extension. You will be able to control your own “.myveryownextension” and even sell domain names within your own extension. And this seems to be putting dollar signs in the eyes of some…
Does this mean yet another extension? Maybe…50 applications for new virtual territories have already been filed. Some are sector related extensions (e.g. .BANK or .CARS), while others are linked to a town or zone (e.g. .PARIS). And, of course, there are company related extensions (e.g. .COCA). We could see such extensions on the Web by the end of 2009.
The winner of the third debate between Barack Obama and John McCain, at least so far, is neither the Democratic nor the Republican candidate. It’s “Joe the Plumber” from Ohio. He was named at least a dozen times during the final presidential debate and even John McCain called him the winner of the debate. The person who could profit most from this is Joe Francis, the owner of the website Joetheplumber.com. (more…)
Choosing a company name is not something to be taken lightly. A brand represents the company’s image to the public. What should you consider when choosing your brand? What are the steps you should take? Should you register your domain name?
The first impression consumers will have of your company lies in the name you choose for it. The brand name should be in line with the image you wish to pass on to consumers. The name represents the company’s identity. (more…)
The search engine Redzee is an unusual one: instead of text only results, it gives you visual search results. And in quite an amusing way, even if its zebra’s moves are limited and become a bit repetitive after a while. This search engine is simply a breath of fresh air from the norm.
The results are shown in the form of pictures. You can browse through these snapshots simply by moving your mouse over them, which makes navigation very easy and fluent. The main advantage is that you can see up to 8 search results at a time (see the picture below). This turns our attention to the websites’ design, not to its rank on the search results list. (more…)
Being one of the top of search engine results is essential, but so is having a website that is accessible to the largest number of people. SEO techniques and accessibility techniques have several things in common.
If you think about it, this similarity makes sense. The idea behind accessibility is to allow the visually impaired, among others, to navigate the web in an efficient and coherent way. The goal is for these users to be able to understand and interact with a website without losing any information. (more…)
On October 8, Yahoo! unveiled its brand new tool to measure website audience and advertising campaign performance: “Yahoo Web Analytics.” Most web marketers had been expecting this new tool ever since Yahoo! bought IndexTools, a Hungarian audience measuring software editor, 6 months ago.
Yahoo Web Analytics allows advertisers to precisely calculate the return on investment of their SEO, sponsored links (keywords purchased in auctions), or banner campaigns. The aim is to be able to follow the audience in real time (graphs on page views, traffic sources, viewing time, etc. are all available) in order to draw conclusions on campaign performance and to adapt web marketing actions. Yahoo Web Analytics not only uses Yahoo data, but also Google and MSN. (more…)
