Domain Tasting: A Market in Free-Fall
Tuesday, January 13th, 2009 by Federico Lomartire
The world of domain names is currently experiencing a crisis, but in contrary to all the talk about economic meltdowns, this crisis is actually good news. We’re not talking about a crisis in domain name registrations (a sector that doesn’t seem to be affected by the recession hitting the rest of the world), but rather a crisis in domain tasting registrations.
For those of you unfamiliar with domain tasting, here’s how it works:
Someone registers a generic domain name and tests its effectiveness during 5 days; if after 5 days he/she decides that the domain name is not financially advantageous, he/she can cancel his/her registration and can get fully reimbursed for the original registration fees. Most of us are unaware of the large percentage of domain names that never reach their 6th day of life. Here are some statistics to show you just how commonly this happens: (more…)
