Yahoo Launches Yahoo Web Analytics
On October 8, Yahoo! unveiled its brand new tool to measure website audience and advertising campaign performance: “Yahoo Web Analytics.” Most web marketers had been expecting this new tool ever since Yahoo! bought IndexTools, a Hungarian audience measuring software editor, 6 months ago.
Yahoo Web Analytics allows advertisers to precisely calculate the return on investment of their SEO, sponsored links (keywords purchased in auctions), or banner campaigns. The aim is to be able to follow the audience in real time (graphs on page views, traffic sources, viewing time, etc. are all available) in order to draw conclusions on campaign performance and to adapt web marketing actions. Yahoo Web Analytics not only uses Yahoo data, but also Google and MSN.
For the time being, this service is restricted to Yahoo Small Business clients. (Yahoo Small Business is a tool set that promotes and sells products on the internet. This tool set is currently used by about 13,000 e-merchants.) Later on, the new service will also be available for advertisers within the framework of the Yahoo Search Marketing program.
Yahoo! will then be a direct Google Analytics competitor. Google also announced its Google Analytics service after having bought up specialized services such as Urchin a few months earlier. Although Yahoo’s Web Analytics is interesting for the experts in the sector, currently only a beta version is available. This beta version is no match for Google Analytics yet. It would have been surprising had this not been the case, though – especially if you consider the ongoing discussion about a possible partnership or commercial deal between Google and Yahoo!.
We are curious about when the advanced version of this tool will be made available to the public. We’ll keep you posted.
Tags: Campagnes publicitaires, Google Analytics, Mesure audience site, Web Analytics, Yahoo Search Marketing, Yahoo Web Analytics
